Woodstock Music & Art Fair was held August 15, 16 and 17 at Max Yasgur's 600-acre dairy farm located in Bethel, New York. The festival drew an audience of about 50,000 with 32 music groups performing over the course of the 3 days.
The event begin when businessmen John Roberts and Joel Rosenman placed an ad in The New York Times and The Wall Street Journal:
"Young men with unlimited capital looking for interesting,
legitimate investment opportunities and business propositions."
The ad was answered by Michael Lang and Artie Kornfeld, and the four men met to discuss what evolved into an out-door festival. Tickets to Woodstock cost $18.00 USD in advance and $24 at the gate. About 186,000 were pre-sold.
The event was originally scheduled to take place in Middletown, New York, but officials of the town got together and banned the concert stating that there would not be enough toilets. After this, Elliot Tiber, who owned 15 acres in Bethel, New York, offered to host the event. Unfortunately, it was decided 15 acres would be too small, and the organizers were beginning to think they were going to have to cancel the event. It was Tiber, however, who introduced the Woodstock organizers to Max Yasgur. Yasgur had 600 acres and was willing to host the festival. Tiber was credited with "saving the event" and was awarded sole concessionaire by the organizers.